Admit it... You are fed up with average

and are ready for ICONIC!


When was the last time you felt like you pulled off the perfect day that contributed to the rock star life you want and helped you reach the goals you have?  That is what ICONIC Life is all about!

  • Tired of a life that feels asleep and on autopilot?
  • Are you worn out trying to figure out what to change and how to change?
  • Are you frustrated with average and ready for whatever it takes?
  • Are your monthly, weekly and daily goals motivate you with clarity and purpose?
  • Intrigued by the idea that you could design a new life where you are 'awake' and 'alive'?
  • Do you love your job but really want to reach the next level of performance?
  • Do you need to reboot, rethink and then redesign your entire path?
  • Do you have a deep seated belief the life you want is the life you can co-create?
  • Do you have an unwavering mindset that what you intend and attend to will become reality?
  • Are your a.m. and p.m. patterns and practices designed to set your days on a trajectory of winning the week?

Here's why the gravitational field of

average is hard to escape!


You have never been given the manual on how to get to rock star!  

And unfortunately you have chalked up average to your lot in life!  The truth is we look at extraordinary performance and assume it is genius, genes or geography.  Wrong, wrong and wrong.  In other words we look at those at 'fantastic' and blame the gods. Which easily puts us at ease since the hand dealt us isn't so extraordinary. No research supports that! 

“With everything perfect, we do not ask how it came to be. Instead we rejoice in the present fact as though it came out of the ground by magic. No one can see in the work of the artist how it has become.  Our vanity, our self-love, promotes the cult of the genius, for if we think of genius as something magical we are not obliged to compare ourselves and find ourselves lacking. To call someone 'divine' means ‘here there is no need to compete.’"

                                                                              Friedrich Nietzsche

While everyone who reaches awesome was once an amateur there is no evidence their performance was bestowed by the gods of genius.  What has been proven in the research is magnificent is about management; the management of patterns and practices that plot the journey from mediocre to mastery!  

The good news is YOU CAN TOO!  That is what the ICONIC Life is all about.  

You can build an extraordinary life, but you have to know the areas you need to gain mastery in! 

Helping you understand the physics of greatness, the patterns of awesome, and the mindset of mastery.

Now is the time for you to apply the research to your own life and create the path, feel and flavor of the life others only dream about.

I'll help you find your awesome with

the ICONIC upgrade!


I believe when you understand the three core components of IC-ON-IC and then apply them you will be heading for a brand new path. One where you feel alive, able to accomplish literally anything, and more grounded, happy and at peace!

You upgrade your computer!  You upgrade the operating system on your iPhone. Apps need to be upgraded as well.  What about your life?  

You currently have routines, patterns and practices running on autopilot every single day.  Those have created the shape and feel of what you call your "life!"

This is your turn to upgrade all of those!  To upgrade the operating system of your maps, mindset and moves that will create a whole new you and life. This is the move from mediocre to mastery. 

You will get crystal clear on your values and the life you want to build and how to build that life.  Are you ready for a full upgrade?